Kisznyér, Péter István (2015) Törzsvásárlói kártya bevezetésének hatása a kiskereskedelmi lojalitásra - egy szegedi KKV hipermarketekkel szembeni marketing programjának elemzése. Other thesis, Szegedi Tudományegyetem.
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Text2015_kisznyer_peter_istvan.pdf - Thesis
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| Item Type: | Thesis (Other) |
|---|---|
| English title: | Club card system installation and the influences on loyality - Analyzing a SME's marketing program |
| Institution: | Szegedi Tudományegyetem |
| ['eprint_fieldname_faculty' not defined]: | Faculty of Economics and Business Administration |
| Department: | nincs megadva |
| ['eprint_fieldname_specialization' not defined]: | jogász-közgazdász |
| Discipline: | Economics |
| Supervisor(s): | Supervisor Supervisor scientific name label Email EHA Prónay, Szabolcs UNSPECIFIED UNSPECIFIED UNSPECIFIED |
| Subjects: | 05. Social sciences > 05.02. Economics and business |
| Depositing User: | szerkesztő GTK |
| Date Deposited: | 2019. Nov. 07. 13:24 |
| Last Modified: | 2019. Nov. 07. 13:24 |
| URI: | https://diploma.bibl.u-szeged.hu/id/eprint/80897 |
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