Cultural globalization or the way globalization reshapes our european identity

This thesis higlights the aspects of globalization in paralell with the notion of Westernization and Americanization. For defining it is inevitable for to clarify the basic elements such as culture, identity, tradition and modernity. Through the different aspects of globalization this essay makes an effort to describe the identity transformation by which try to find path into that common cultural identity which is particular to the nations of Europe. Pros and contras are listed in order to rethink our preconceptions of the purely destroying effects of globalization, and see the motivations for local cultural identities created by. Instead of an integration within a nation integration of different nations are emphasised in this essay.