Egy fiktív cég reklámkampánya

In my thesis, I introduce the concepts of the commercial campaign and budget plan of a fictive company. My aim is to present the different tools of advertising, and then choose the most relevant ones based on the target audience of the company. The most important goals of my thesis are the clarification of the basic concepts and methods of advertising, the specification of the target audience, the incentification of buying, the increase of sales and to reach a profit.