Egy fiktív cég reklámkampánya

Csala, Zsófia Zita (2018) Egy fiktív cég reklámkampánya. Other, Szegedi Tudományegyetem.

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Abstract

In my thesis, I introduce the concepts of the commercial campaign and budget plan of a fictive company. My aim is to present the different tools of advertising, and then choose the most relevant ones based on the target audience of the company. The most important goals of my thesis are the clarification of the basic concepts and methods of advertising, the specification of the target audience, the incentification of buying, the increase of sales and to reach a profit.

English title

Commercial campaign of a fictive company

Institution

Szegedi Tudományegyetem

Faculty

Gyula Juhász Faculty of Education

Department

nincs megadva

Discipline

Teacher Training

Specialization

kommunikáció és média

Supervisor(s)

Item Type:	Thesis (Other)
Subjects:	05. Social sciences > 05.03. Educational sciences
Depositing User:	Szerkesztő JGYPK
Date Deposited:	2019. May. 03. 13:19
Last Modified:	2019. May. 07. 06:40
URI:	https://diploma.bibl.u-szeged.hu/id/eprint/74877

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