Demus, Henrietta (2020) Marketing strategies of Apple and Huawei- Why Apple brand equity is worth more than Huawei’s? (Marketing reasons in terms of smartphone market). Masters, Szegedi Tudományegyetem.
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English title
Marketing strategies of Apple and Huawei- Why Apple brand equity is worth more than Huawei’s? (Marketing reasons in terms of smartphone market)
Institution
Szegedi Tudományegyetem
Faculty
Faculty of Economics and Business Administration
Department
Discipline
Specialization
nemzetközi gazdaság és gazdálkodás (angol nyelven)
Supervisor(s)
Supervisor
Supervisor scientific name label
Email
EHA
Garamhegyi, Ábel
associate professor
UNSPECIFIED
UNSPECIFIED
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | 05. Social sciences 05. Social sciences > 05.02. Economics and business 05. Social sciences > 05.02. Economics and business > 05.02.03. Business and management 05. Social sciences > 05.02. Economics and business > 05.02.03. Business and management > 05.02.03.10. Marketing |
| Depositing User: | szerkesztő GTK |
| Date Deposited: | 2021. Mar. 03. 10:38 |
| Last Modified: | 2021. Mar. 03. 10:38 |
| URI: | https://diploma.bibl.u-szeged.hu/id/eprint/108144 |
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