Is Instagram a Good Channel for Brand Equity Building? The Case of Generation Z

Seiitkhanova, Arailym (2020) Is Instagram a Good Channel for Brand Equity Building? The Case of Generation Z. BA/Bsc thesis, Szegedi Tudományegyetem.

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Item Type:	Thesis (BA/Bsc)
English title:	Is Instagram a Good Channel for Brand Equity Building? The Case of Generation Z
Institution:	Szegedi Tudományegyetem
['eprint_fieldname_faculty' not defined]:	Faculty of Economics and Business Administration
Department:	Marketing-Menedzsment Szakcsoport
['eprint_fieldname_specialization' not defined]:	gazdálkodási és menedzsment (angol nyelven)
Discipline:	Economics
Supervisor(s):	Supervisor Supervisor scientific name label Email EHA Révész, Dr. Balázs Péter UNSPECIFIED UNSPECIFIED UNSPECIFIED
Subjects:	05. Social sciences > 05.02. Economics and business
Depositing User:	szerkesztő GTK
Date Deposited:	2020. May. 19. 08:37
Last Modified:	2022. Jul. 20. 10:19
URI:	https://diploma.bibl.u-szeged.hu/id/eprint/87039

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