Nagy, Krisztina (2014) Mennyit ér a hűség? A vásárlási lojalitás és a hűségprogramok kapcsolata a dm active beauty hűségprogram tekintetében. BA/Bsc thesis, Szegedi Tudományegyetem.
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| Item Type: | Thesis (BA/Bsc) |
|---|---|
| English title: | What does loyalty worth? The relation betwseen costumer loyalty and loyalty programs - through the anlysis of dm active beauty loyalty program |
| Institution: | Szegedi Tudományegyetem |
| ['eprint_fieldname_faculty' not defined]: | Faculty of Economics and Business Administration |
| Department: | nincs megadva |
| ['eprint_fieldname_specialization' not defined]: | kereskedelem és marketing |
| Discipline: | Economics |
| Supervisor(s): | Supervisor Supervisor scientific name label Email EHA Hetesi, Erzsébet UNSPECIFIED UNSPECIFIED UNSPECIFIED |
| Subjects: | 05. Social sciences > 05.02. Economics and business |
| Depositing User: | szerkesztő GTK |
| Date Deposited: | 2019. Nov. 05. 08:19 |
| Last Modified: | 2019. Nov. 05. 08:19 |
| URI: | https://diploma.bibl.u-szeged.hu/id/eprint/82026 |
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