Hungarian

A Scent Marketing hatása a fogyasztók magatartására

Nagy, Nikolett (2013) A Scent Marketing hatása a fogyasztók magatartására. Masters, Szegedi Tudományegyetem.

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English title

The effect of Scent Marketing on consumer behaviour

Institution

Szegedi Tudományegyetem

Faculty

Faculty of Economics and Business Administration

Department

nincs megadva

Discipline

Economics

Specialization

marketing

Supervisor(s)

Supervisor
Supervisor scientific name label
Email
EHA
Zólyomi, Zsolt
parfümőr, LE PARFUM CROISETTE Hotel Le Méridien - Fashion Street
UNSPECIFIED
UNSPECIFIED

Item Type: Thesis (Masters)
Subjects: 05. Social sciences > 05.02. Economics and business
Depositing User: szerkesztő GTK
Date Deposited: 2016. Jun. 16. 08:55
Last Modified: 2016. Jun. 16. 10:39
URI: https://diploma.bibl.u-szeged.hu/id/eprint/57687

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