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Márkanév-menedzselés és márkapozicionálás a Zwack Unicum Rt. termékeinek példáján

Kovács, Julianna (2002) Márkanév-menedzselés és márkapozicionálás a Zwack Unicum Rt. termékeinek példáján. ['eprint_fieldopt_thesis_type_master' not defined] thesis, Szegedi Tudományegyetem.

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      Item Type: Thesis (['eprint_fieldopt_thesis_type_master' not defined])
      Subjects:05. Social sciences > 05.02. Economics and business
      Depositing User:szerkesztő GTK
      Date Deposited:27 Jun 2011 11:17
      Last Modified:14 Mar 2013 07:35
      URI:https://diploma.bibl.u-szeged.hu/id/eprint/4471

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