Sustaining Coffee Shops in Laos: A Comparative Study of Long-Term Viability between International and Local Brands in Terms of Consumer Perceptions and Preferences

Saypanya, Chansamay (2024) Sustaining Coffee Shops in Laos: A Comparative Study of Long-Term Viability between International and Local Brands in Terms of Consumer Perceptions and Preferences. BA/Bsc, Szegedi Tudományegyetem.

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English title

Sustaining Coffee Shops in Laos: A Comparative Study of Long-Term Viability between International and Local Brands in Terms of Consumer Perceptions and Preferences

Institution

Szegedi Tudományegyetem

Faculty

Faculty of Economics and Business Administration

Department

Marketing Szakcsoport

Discipline

Economics

Specialization

gazdálkodási és menedzsment

Supervisor(s)

Item Type:	Thesis (BA/Bsc)
Subjects:	05. Social sciences 05. Social sciences > 05.02. Economics and business
Depositing User:	szerkesztő GTK
Date Deposited:	2025. Jun. 30. 14:17
Last Modified:	2025. Aug. 28. 10:04
URI:	https://diploma.bibl.u-szeged.hu/id/eprint/146419

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