Sinkovics, Karmen (2024) Szépségápolási influencerek és az influencer marketing hatása a fiatal nők vásárlási döntéseire. Higher vocational education, Szegedi Tudományegyetem.
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English title
Beauty influencers and the impact of influencer marketing on young women's purchasing decisions
Institution
Szegedi Tudományegyetem
Faculty
Faculty of Economics and Business Administration
Department
Discipline
Specialization
Supervisor(s)
Supervisor
Supervisor scientific name label
Email
EHA
Béla-Csovcsics, Andrea
tanársegéd
UNSPECIFIED
UNSPECIFIED
| Item Type: | Thesis (Higher vocational education) |
|---|---|
| Subjects: | 05. Social sciences > 05.02. Economics and business 05. Social sciences > 05.02. Economics and business > 05.02.03. Business and management 05. Social sciences > 05.02. Economics and business > 05.02.03. Business and management > 05.02.03.10. Marketing |
| Depositing User: | szerkesztő GTK |
| Date Deposited: | 2025. Jul. 14. 08:45 |
| Last Modified: | 2025. Oct. 02. 13:57 |
| URI: | https://diploma.bibl.u-szeged.hu/id/eprint/146202 |
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