Adaptive Marketing Strategies : Understanding the Impact of COVID-19 on Consumer Pricing and Price Sensitivity

Forsch, Rayyan Abdullah (2024) Adaptive Marketing Strategies : Understanding the Impact of COVID-19 on Consumer Pricing and Price Sensitivity. BA/Bsc, Szegedi Tudományegyetem.

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English title

Adaptive Marketing Strategies : Understanding the Impact of COVID-19 on Consumer Pricing and Price Sensitivity.

Institution

Szegedi Tudományegyetem

Faculty

Faculty of Economics and Business Administration

Department

Marketing Szakcsoport

Discipline

Economics

Specialization

gazdálkodási és menedzsment

Supervisor(s)

Supervisor
Supervisor scientific name label
Email
EHA
Garamhegyi, Ábel
UNSPECIFIED
UNSPECIFIED
UNSPECIFIED

Item Type: Thesis (BA/Bsc)
Subjects: 05. Social sciences > 05.02. Economics and business
Depositing User: szerkesztő GTK
Date Deposited: 2025. Jul. 16. 13:49
Last Modified: 2025. Oct. 03. 13:21
URI: https://diploma.bibl.u-szeged.hu/id/eprint/146167

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