Kálmán, Anita (2023) A sportszponzoráció hatása a fogyasztói lojalitásra a Pick Szeged szurkolók példáján keresztül. BA/Bsc thesis, Szegedi Tudományegyetem.
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| Item Type: | Thesis (BA/Bsc) |
|---|---|
| English title: | Sportsponsorship effects on consumer loyalty based on Pick Szeged fans |
| Institution: | Szegedi Tudományegyetem |
| ['eprint_fieldname_faculty' not defined]: | Faculty of Economics and Business Administration |
| Department: | nincs megadva |
| ['eprint_fieldname_specialization' not defined]: | kereskedelem és marketing |
| Discipline: | Economics |
| Supervisor(s): | Supervisor Supervisor scientific name label Email EHA Kéri, Anita adjunktus UNSPECIFIED UNSPECIFIED |
| Subjects: | 05. Social sciences 05. Social sciences > 05.02. Economics and business |
| Depositing User: | szerkesztő GTK |
| Date Deposited: | 2024. May. 03. 11:14 |
| Last Modified: | 2024. Jun. 12. 10:40 |
| URI: | https://diploma.bibl.u-szeged.hu/id/eprint/139717 |
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