Hungarian

Influenszerek hatása a fogyasztói döntésre a kozmetikai piacon

Horváth, Babett (2023) Influenszerek hatása a fogyasztói döntésre a kozmetikai piacon. BA/Bsc, Szegedi Tudományegyetem.

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English title

The impact of influencers on consumer decision making in the cosmetics market

Institution

Szegedi Tudományegyetem

Faculty

Faculty of Economics and Business Administration

Department

Üzleti Tudományok Intézete

Discipline

Economics

Specialization

kereskedelem és marketing

Supervisor(s)

Supervisor
Supervisor scientific name label
Email
EHA
Gyulai, Zsófia
egyetemi tanár
UNSPECIFIED
UNSPECIFIED

Item Type: Thesis (BA/Bsc)
Subjects: 05. Social sciences
05. Social sciences > 05.02. Economics and business
Depositing User: szerkesztő GTK
Date Deposited: 2024. May. 03. 11:08
Last Modified: 2024. May. 03. 11:08
URI: https://diploma.bibl.u-szeged.hu/id/eprint/139653

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