Kispál, Kitti (2023) The importance of social media in growing brand loyalty for the LEGO company among Generation Y and X in Hungary. BA/Bsc thesis, Szegedi Tudományegyetem.
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| Item Type: | Thesis (BA/Bsc) |
|---|---|
| Institution: | Szegedi Tudományegyetem |
| ['eprint_fieldname_faculty' not defined]: | Faculty of Economics and Business Administration |
| Department: | nincs megadva |
| ['eprint_fieldname_specialization' not defined]: | gazdálkodási és menedzsment |
| Discipline: | Economics |
| Supervisor(s): | Supervisor Supervisor scientific name label Email EHA Kéri, Anita egyetemi docens UNSPECIFIED UNSPECIFIED |
| Subjects: | 05. Social sciences 05. Social sciences > 05.02. Economics and business 05. Social sciences > 05.08. Media and communications |
| Depositing User: | szerkesztő GTK |
| Date Deposited: | 2024. Apr. 30. 11:55 |
| Last Modified: | 2024. Jun. 25. 14:31 |
| URI: | https://diploma.bibl.u-szeged.hu/id/eprint/139631 |
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