Hungarian

The importance of social media in growing brand loyalty for the LEGO company among Generation Y and X in Hungary

Kispál, Kitti (2023) The importance of social media in growing brand loyalty for the LEGO company among Generation Y and X in Hungary. BA/Bsc, Szegedi Tudományegyetem.

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Institution

Szegedi Tudományegyetem

Faculty

Faculty of Economics and Business Administration

Department

nincs megadva

Discipline

Economics

Specialization

gazdálkodási és menedzsment

Supervisor(s)

Supervisor
Supervisor scientific name label
Email
EHA
Kéri, Anita
egyetemi docens
UNSPECIFIED
UNSPECIFIED

Item Type: Thesis (BA/Bsc)
Subjects: 05. Social sciences
05. Social sciences > 05.02. Economics and business
05. Social sciences > 05.08. Media and communications
Depositing User: szerkesztő GTK
Date Deposited: 2024. Apr. 30. 11:55
Last Modified: 2024. Jun. 25. 14:31
URI: https://diploma.bibl.u-szeged.hu/id/eprint/139631

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