Hungarian

A márkaimázs szerepe a vásárlói döntéshozatalban a mobiltelefonok piacán

Sehapovic, Márk (2021) A márkaimázs szerepe a vásárlói döntéshozatalban a mobiltelefonok piacán. BA/Bsc, Szegedi Tudományegyetem.

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English title

The role of brand image in consumer decision making in the mobile phone market

Institution

Szegedi Tudományegyetem

Faculty

Faculty of Economics and Business Administration

Department

nincs megadva

Discipline

Economics

Specialization

kereskedelem és marketing

Supervisor(s)

Supervisor
Supervisor scientific name label
Email
EHA
Kecse-Nagy, Sándor
kommunikációs menedzser
UNSPECIFIED
UNSPECIFIED

Item Type: Thesis (BA/Bsc)
Subjects: 05. Social sciences
05. Social sciences > 05.02. Economics and business
05. Social sciences > 05.02. Economics and business > 05.02.03. Business and management
05. Social sciences > 05.02. Economics and business > 05.02.03. Business and management > 05.02.03.10. Marketing
Depositing User: szerkesztő GTK
Date Deposited: 2021. Mar. 10. 08:30
Last Modified: 2021. Mar. 10. 08:30
URI: https://diploma.bibl.u-szeged.hu/id/eprint/108396

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