Is Instagram a Good Channel for Brand Equity Building? The Case of Generation Z

Seiitkhanova, Arailym (2020) Is Instagram a Good Channel for Brand Equity Building? The Case of Generation Z. BA/Bsc, Szegedi Tudományegyetem.

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English title

Is Instagram a Good Channel for Brand Equity Building? The Case of Generation Z

Institution

Szegedi Tudományegyetem

Faculty

Faculty of Economics and Business Administration

Department

Marketing-Menedzsment Szakcsoport

Discipline

Economics

Specialization

gazdálkodási és menedzsment (angol nyelven)

Supervisor(s)

Supervisor
Supervisor scientific name label
Email
EHA
Révész, Dr. Balázs Péter
UNSPECIFIED
UNSPECIFIED
UNSPECIFIED

Item Type: Thesis (BA/Bsc)
Subjects: 05. Social sciences > 05.02. Economics and business
Depositing User: szerkesztő GTK
Date Deposited: 2020. May. 19. 08:37
Last Modified: 2022. Jul. 20. 10:19
URI: http://diploma.bibl.u-szeged.hu/id/eprint/87039

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