Hungarian

A márkaválasztás pszichológiai háttere a sportruhák vásárlása esetén

Jakab, Lili Éva (2020) A márkaválasztás pszichológiai háttere a sportruhák vásárlása esetén. BA/Bsc, Szegedi Tudományegyetem.

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English title

The psychology behind brand choice while buying sportswear

Institution

Szegedi Tudományegyetem

Faculty

Faculty of Economics and Business Administration

Department

nincs megadva

Discipline

Economics

Specialization

kereskedelem és marketing

Supervisor(s)

Supervisor
Supervisor scientific name label
Email
EHA
Lipták, Lilla
tanársegéd
UNSPECIFIED
UNSPECIFIED

Item Type: Thesis (BA/Bsc)
Subjects: 05. Social sciences
05. Social sciences > 05.08. Media and communications
05. Social sciences > 05.08. Media and communications > 05.08.04. Media and socio-cultural communication
05. Social sciences > 05.08. Media and communications > 05.08.04. Media and socio-cultural communication > 05.08.04.08. Collective awareness platforms
Depositing User: szerkesztő GTK
Date Deposited: 2021. Mar. 02. 13:50
Last Modified: 2021. Mar. 02. 13:50
URI: https://diploma.bibl.u-szeged.hu/id/eprint/108224

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