Marketing strategies of Apple and Huawei- Why Apple brand equity is worth more than Huawei’s? (Marketing reasons in terms of smartphone market)

Demus, Henrietta (2020) Marketing strategies of Apple and Huawei- Why Apple brand equity is worth more than Huawei’s? (Marketing reasons in terms of smartphone market). Masters, Szegedi Tudományegyetem.

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English title

Marketing strategies of Apple and Huawei- Why Apple brand equity is worth more than Huawei’s? (Marketing reasons in terms of smartphone market)

Institution

Szegedi Tudományegyetem

Faculty

Faculty of Economics and Business Administration

Department

nincs megadva

Discipline

Economics

Specialization

nemzetközi gazdaság és gazdálkodás (angol nyelven)

Supervisor(s)

Supervisor
Supervisor scientific name label
Email
EHA
Garamhegyi, Ábel
associate professor
UNSPECIFIED
UNSPECIFIED

Item Type: Thesis (Masters)
Subjects: 05. Social sciences
05. Social sciences > 05.02. Economics and business
05. Social sciences > 05.02. Economics and business > 05.02.03. Business and management
05. Social sciences > 05.02. Economics and business > 05.02.03. Business and management > 05.02.03.10. Marketing
Depositing User: szerkesztő GTK
Date Deposited: 2021. Mar. 03. 10:38
Last Modified: 2021. Mar. 03. 10:38
URI: http://diploma.bibl.u-szeged.hu/id/eprint/108144

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