The discourse analysis of mobile marketing on the internet

Bárdos Anita (2004) The discourse analysis of mobile marketing on the internet. MA/MSc, Szegedi Tudományegyetem.

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Abstract

Present thesis paper is based on the research of the three most successful mobile providers in the world', namely, Nokia, Samsung and SonyEricsson. Each of these companies has a high level of web marketing and its own individual language of advertising. These companies have not only introduced their own vocabulary and style of advertising but they also reinvented a site structure which is in chime with the discourse used. Discourse analysis is "the study of the relationship between language and the context in which it is used2". I am going to prove that the structure and image of each company's site reflec s,the discourse function of the text on the pages.

Institution

Szegedi Tudományegyetem

Faculty

Gyula Juhász Teacher Training College

Department

Angol Tanszék

Discipline

Teacher Training

Specialization

angol

Supervisor(s)

SupervisorSupervisor scientific name labelEmailEHA
Szarvas JúliaUNSPECIFIEDUNSPECIFIEDUNSPECIFIED

Item Type: Thesis (MA/MSc)
Date: 2004
Depositing User: JGYPK Szerkesztő
Date Deposited: 2019. May. 09. 10:29
Last Modified: 2019. May. 10. 11:45
URI: http://diploma.bibl.u-szeged.hu/id/eprint/75822

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